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Automotive Data Insights

Turning Repair Order Transactions Into Actionable Insights

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Accelerate Service Department Revenue

Find Hidden Revenue Opportunities

Dealership Fixed Operations Profit Maximizing Solutions That Integrate Technology, Data Analysis and Coaching Expertise

Auto Recalls

Recall checking made easy

Help differentiate your dealership clients and increase their revenue with AutoRecalls data-driven solutions.

About Us

KEEPS creates solutions which provide industry-exclusive daily actionable data designed to save management time and improve profits for automotive service operations.

  • 2024

    Dynatron Software surpasses 3,500 current customers.

  • 2024

    2024 minority recapitalization and growth investment through significant equity investment from LLR Partners. David Reuter and Cheng Li of LLR join the KEEPS Board of Directors

  • 2023

    KEEPS acquires Aftermarket Analytics

  • 2021

    2021 minority recapitalization through significant equity investment from SSM Partners. Hunter Witherington and Ed Nenon of SSM join the KEEPS Board of Directors

  • 2019

    KEEPS Solutions are in over 2250 service centers in the US and Canada.

  • 2018

    KEEPS Founder Ray Branch Retires.

  • 2018

    KEEPS acquires AutoRecalls

  • 2016

    In 2016 FM Capital partnered with KEEPS assisting with the acquisition of Dynatron Software.

  • 2013

    Les Silver, Founder of Newgen Results, MPI and Service Repair Solutions partnered with Mr. Branch. Mr. Silver pioneered almost every aspect of automotive service technology dating back to the early 1980’s.

  • 1993

    The company was founded by Vernon “Ray” Branch in 1993. Mr. Branch is widely respected for creating many of the automotive industries most critical KPI’s and best management practices used by top operators in the retail automotive industry today.

Success Triad

KEEPS’ proven technology enablement and process reengineering drives automotive service success by seamlessly integrating innovative software solutions with unique, actionable business intelligence data and unparalleled professional services delivered by industry leading experts.

Integrating Software, Services and Data to Capitalize on Profit Opportunities.


As automotive service industry experts we know what our clients need, what exists and what’s missing. We build innovative software to fill in those gaps.


We curate unique data in order to help identify hidden opportunities in the automotive fixed operation.


We provide training, coaching, and consulting services bundled into our solutions to ensure our client’s success.


KEEPS Software Solutions empowers automotive service centers with real-time management analytics and reporting to drive intelligent business decisions, optimize pricing and maximize service department revenue.


KEEPS expert service delivery team guides your service center through a proven process to get maximum immediate and long-term recurring results.


KEEPS comprehensive unique business intelligence data is continuously mined, analyzed and integrated into our Software as a Service solutions to provide complete visibility to hidden revenue opportunities.

Dynatron Software is a wholly owned subsidiary of the KEEPS Corporation. With the support and ongoing partnership of SSM Partners, KEEPS looks forward to helping the Automotive Service industry utilize technology and data to enhance operational efficiency, profitability, and client retention.

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KEEPS Corporate Office

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3755 Breakthrough Way
Suite 131
Las Vegas, NV 89135

Phone Number: 800 948 9377